Blog

Notes & Articles

On product development, delivery leadership and building software that ships.

A glowing route connecting five stages of a digital user journey

User Journey Metrics: How to Measure What Customers Actually Experience

A practical guide to mapping the user journey, designing meaningful product events, and turning funnel, retention, and experience metrics into better decisions.

The AI Productivity Illusion: Why More Code Does Not Mean Better Delivery

AI coding agents can increase output without improving delivery. A practical framework for measuring quality, flow, reliability and customer value.

Why Loop Engineering is the New Meta in AI (And Why Your Prompts Are Obsolete)

The era of single-shot prompting is over. Loop engineering builds self-correcting AI systems that act, verify, evaluate and iterate until the job is done.

Using DORA Metrics to Improve Delivery Predictability

How DORA metrics help product and engineering leaders improve deployment frequency, lead time, change failure rate and MTTR.